PRIVACY POLICY
Last Updated: January 2025
In Plain English: We only collect information we need to run our SEO tracking service. We don't sell your data to anyone. We use trusted companies to help us process payments, send emails, and understand how people use our website. This page explains everything in detail.
What Information We Collect
Information You Give Us Directly
When you sign up or use our service, you might give us:
- Your name and email address
- Your website domain
- Payment information (credit card details)
- Keywords you want to track
- Your business location (zip code)
Information Collected Automatically
When you visit our website or use our dashboard, we automatically collect:
- What pages you visit and how long you stay
- What device you're using (phone, tablet, computer)
- What browser you're using (Chrome, Safari, etc.)
- Your general location (city/state level, not your exact address)
- How you found our website (Google search, social media, etc.)
How We Use Your Information
We use your information to:
- Provide our service - Track your keywords, analyze competitors, and show you your SEO data
- Process payments - So you can pay for your subscription
- Send you updates - Rank change alerts, weekly summaries, and important account notifications
- Answer your questions - When you contact us with questions or concerns
- Improve our product - Understanding how people use the dashboard helps us make it better
Who We Share Your Information With
We work with trusted companies that help us run our service. We only share the minimum information they need to do their job:
Stripe
Processes credit card payments. We never see or store your full credit card number.
Amazon Web Services (AWS)
Hosts our application, database, and sends transactional emails. All data is encrypted and stored securely.
Moz
Provides domain authority, backlink data, and keyword metrics. We send your domain to retrieve SEO data.
ValueSERP
Fetches search engine results for your keywords. We send keywords and location to retrieve ranking data.
Anthropic (Claude AI)
Powers our AI visibility analysis. We send anonymized market and competitor data, never your personal information.
Important: We never sell your personal information to advertisers or marketing companies. We only share data with the companies listed above who help us provide our service.
Cookies and Tracking
Cookies are small files that websites save on your device. We use cookies to:
- Keep you logged in to your account
- Remember your preferences
- Understand which features are most popular
You can turn off cookies in your browser settings, but you won't be able to stay logged in.
How We Protect Your Information
We take security seriously. Your information is protected by:
- Encryption: Your data is scrambled when it travels between your device and our servers (TLS/SSL)
- Secure infrastructure: We use AWS with industry-leading security practices
- Database encryption: Your data is encrypted at rest in our database
- Secure payments: Credit card information goes directly to Stripe
- Access controls: Only authorized personnel can access customer data
Your Rights and Choices
You have control over your personal information:
- Access: You can see all your data in your dashboard
- Correction: Update your profile information anytime in Settings
- Deletion: You can request we delete your account and data
- Export: You can request a copy of your data
- Opt-out: You can unsubscribe from marketing emails (but not transactional ones like rank alerts)
To exercise any of these rights, email us at info@312elements.com
Children's Privacy
Our service is designed for business professionals and is not intended for children under 13. We do not knowingly collect information from children under 13.
Changes to This Policy
We might update this privacy policy from time to time. When we do, we'll change the "Last Updated" date at the top of this page. If we make significant changes, we'll notify you by email.
Illinois and USA Laws
Our business is based in Illinois, USA, and we follow Illinois and federal privacy laws.
Questions?
If you have questions about this privacy policy or how we handle your information, we're happy to help:
Email: info@312elements.com
Business: 312 Elements
Location: Chicago, Illinois, USA